Head of Market Expansion at ARA Speaks on AR Collaborations with BCA

Watch the presentation below.

Chris Burke, Head of Market Expansion at Aircraft Research Association (ARA), demonstrated AR technologies, as well as sharing his own personal experiences of using AR for marketing purposes, in his presentation for the Silverstone Technology Cluster.

We collaborated much with Chris, at ARA, for our Digital Art Murals and Ghost Signs projects. More recently, ARA commissioned us to develop interactive ARA merchandise to take to their May 2024 ‘International Symposium of Strain Gauge Balances”. We came up with interactive Lego aircraft that linked to the Reimagine the Sky mural and the wind tunnel in Bedford.

Chris highlights Bedford Creative Arts’ and speaks about our collaborations in his presentation (timestamp: 3 mins 16 secs). Watch the video below to learn more.