The Frog at Riverside Square


In 2016 Bedford Riverside Regeneration Limited (BRRL) commissioned Bedford Creative Arts to develop a public artwork for the new Riverside Square in Bedford.

Following a selection process, William Rounce was appointed as the commissioned artist for his concept responding to the site’s surrounding architecture and Bedford’s brick-making history.

As part of William’s research he visited The Higgins, Bedford and discovered the local history section on the Stewartby Brickworks. Fascinated by the brick mould on display in the museum he explored ideas around perspective and illusion. “The mould of the brick is convex, yet the finished brick is concave” said William. “I have used both the convex mould of the brick and the concave ‘frog’ to create a visual illusion. Different people will see a different perspective.”

With its futuristic feel and bold colours, we hope visitors to the square will enjoy this new work of contemporary art and perhaps pause to look at their surroundings and reflect on an important part of Bedford’s history.

The Frog  William Rounce  2017

Commissioned by Bedford Creative Arts on behalf of Bedford Riverside Regeneration Limited.

Artwork produced by specialist fabricators Artwork Solutions Limited. With thanks to Shape Studio, Bristol; Tessa Jackson OBE, independent curator and Erica Roffe PR.

Image: Cat Lane 2017

Upcoming Events


No upcoming events

But check back soon for updates



William Rounce

William Rounce is an artist and teacher based in Bath. Drawing in its various guises forms the basis of his practice and he works in a variety of media including drawing, installation and animation. Recent exhibitions and commissions include: Drawn 2017, 2015, 2013, RWA, Bristol; Hanging Instructions, Fringe Arts, Bath, 2016; 8-10 Colston Avenue, a site-specific permanent artwork commissioned by Ginkgo projects, Bristol, 2015;  Open Exhibition 2013: Drawing, Salisbury Arts Centre; Architectural Fragments-There are Two types of Clarity, Apiary Gallery, London, 2011; Re:animate, Oriel Davies Open, 2010.

Want to get involved? YEAH!